Answer a few questions about your game. Then see how crowded your genre is, who might play, how wishlists turn into sales, and what different pricing models can earn.
See where your genre sits next to others, and how large the competing catalog is.
Estimate the crowd that already likes games like yours, by age and region.
Marketing can move the needle a lot. Compare a common launch with a viral spike.
A free game with ads, a battle pass, or a one-time purchase — see what you can get.
Based on your chosen genre and tags you can see how crowded the shelf is before you ship — and how that changes who might find your game.
Example catalog sizes with Action as chosen genre. Run the calculator with your genre and tags for your numbers.
Who you aim at changes reach, store-page copy, and ads. The calculator maps age, genre preference, and gender mix from your market choices.
Example age and gender mix for a typical Action audience. Run the calculator to model your target players.
The amount of wishlists is a good cue for how many people will buy. Marketing can lift you from a common launch toward a viral spike — do not budget as if the spike is guaranteed.
Example conversion scales (Low, Average, Viral). Run the calculator to see how wishlists could convert for your game.
Price, live ops, and ads change the shape of a year. Compare a one-time purchase with in-game revenue such as a battle pass, and see what a free game with ads can earn.
Example monthly revenue mix for a comparable indie title. Run the calculator for a projection based on your price and stores.
How the Market Insights calculator sizes competition, audience, wishlists, and revenue.
See your results for competition, audience, wishlists, and revenue — sized to your genre, tags, and stores.
Free • No account required • PC and mobile
